Is Your Law Firm’s Technology in the Dark Ages?

Outdated Tech Can Trigger Discovery Violations and Other Ethical Issues

Lawyers are a savvy bunch. They tend to stay hyper-focused on the most recent changes in law and policy to better advocate for their clients and also because it is necessary to do so from an ethical perspective as part of the requirements for keeping up-to-date on continuing education credits.

Law Firm Technology

What many lawyers don’t realize, though, is that a lack of competence and awareness of how technology integrates with the law can not only put them at a severe disadvantage in a highly competitive legal marketplace, it can actually put them on the hook for ethical sanctions and malpractice claims.

Four Years Ago, the ABA Changed the MRPC to Include a Duty of Competence in Technology

The Model Rules of Professional Conduct now include a revision to Comment 8 in Model Rule 1.1, which must be adopted by the state to apply to lawyers licensed in that jurisdiction. The new model rule makes clear that lawyers have a duty of competence in the practice of law — as well as in the application of technology to that practice. The new rule states (emphasis added):

Maintaining Competence

To maintain the requisite knowledge and skill, a lawyer should keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology, engage in continuing study and education and comply with all continuing legal education requirements to which the lawyer is subject.

Again, since this is a model rule, it means that states have to adopt it for it to apply to lawyers in that particular state. But with 21 states on board and counting, the rule is quickly making its rounds, and lawyers should start assessing where their law firm stands with respect to technology sooner rather than later to avoid being non-compliant once the rule does take effect in their state.

How Can a Lawyer Become Competent in Legal Technology?

E-discovery is probably the most relevant and critical topic when it comes to legal ethics and compliance to date. In a recent ethics opinion from the State Bar of California, the discussion maintains that since nearly every case these days is potentially subject to electronic evidence, the attorneys who are involved in those cases have a duty of competence in their use of e-discovery tools.

So, what does it mean to be competent?

At the outset of a case, an attorney should set out to fully comprehend any e-discovery issues that might arise and outline guidelines for those issues as a road map in the event that e-discovery is sought. During that time, the attorney should assess whether his or her e-discovery technology skills and resources are sufficient to provide the client with competent representation. If the attorney feels that his or her particular technology skills are lacking, he or she must try to obtain sufficient education and skills to provide competence — or consult with someone who has the knowledge of current e-discovery rules and best practices to assist in moving forward.

Basically, an attorney should have enough knowledge about the rules and requirements of e-discovery to assess whether he or she has the competence to handle a case effectively. Should attorneys find that their firm is not capable of handling a case in which technology and e-discovery will be paramount to the process, the attorney can contract that competency requirement out to someone who does. This can include another attorney with the relevant competence or an IT vendor that specializes in legal technology.

It should be noted that incompetence in technology is not, according to the court, an excuse for discovery misconduct. Lawyers should also recognize that the duty of competence in technology extends well past the courtroom, into the entire law firm and practice — including any document management software and case management systems that the law firm uses to manage its cases and clients.

If you are concerned that your law firm may be in the dark ages in respect to technology, {company} is your legal technology managed IT services expert. We can help bring your law firm up-to-speed with the latest IT innovation and security to take your technology investments to the next level. Contact us at {phone} or send us an email at {email} for more information.

Creating an Engaging IT Marketing Plan for Any Business

IT is a crucial part of any business’s form and function. Without it, a company would be unable to communicate effectively either with the outside world or inside its own walls, so ensuring the IT department is always in tip-top shape is crucial. Yet many businesses neglect to ensure a strategic approach to basic IT services, let alone to their marketing.

marketing plan

That’s where you come in. If you provide IT services to companies, with a strategic approach, you can help them substantially improve how successful they are. That means they can serve clients and customers more efficiently and earn excellent word of mouth about their company, and in turn help you get even more great business.

If you’re wondering how to create a marketing plan that helps you get customers as an IT provider, helps your clients get more business by strengthening their IT department, and helps you both succeed, you’ve come to the right place. Here are the most important steps to take to create an engaging IT marketing plan.

Design IT Structure According to Business Function

Depending on how the business operates, you’ll want to help your client design their IT structure accordingly. If the company is very small company, and everyone needs access to everything, that’s different from a huge company where functions are siloed, and access is restricted to the departments in which people work.

Take Company Needs Into Account

Companies also have varying needs, but one of the best ways to design an IT strategy that markets a company effortlessly is to ensure that each individual can be as effective and successful as possible every day. Talk to multiple decision-makers and workers at the company before you make a plan, ensuring each has their needs met so they can serve customers and do their job.

Make Communication Easy-Peasy

Internal communication is critical. It’s more than email services or phone lines, though. Web design, firewalls and wireless are all crucial parts of the IT plan, and they can either hinder a company’s communication or foster it. Make sure it’s the latter.

Treat IT Like the Foundation It Is

IT is the foundation upon which every other business function rests. For instance, no company can use its customer relationship management software effectively if its IT is not up to snuff. If you want a business to be successful, spend time figuring out how IT will work as the foundation for every business product, service and function.

Take Note of Any Holes in the Plan

It’s easy to fix just the problems a business has noticed, while leaving other less-obvious problems unfixed. Ensure you do a thorough inventory of a company’s needs before instituting a new IT plan, and don’t create additional holes in the process.

Provide the Best Possible Service… Every Time

It really isn’t that hard to provide a foolproof, excellent IT plan that helps businesses market effortlessly. Simply by serving customers well and plugging holes in their infrastructure – streamlining the process and ensuring less business falls through the cracks – you can help them become more successful than ever before… by providing better service than ever before. This efficiency and effectiveness are in themselves a kind of marketing, and they will bring each of your clients more and more business.

The upside? This kind of business model will bring you business as well. Happy clients with competent IT departments will tell their friends and business partners the source of their happiness, and you’re bound to land more contracts as well. Ensuring a successful marketing plan for them ensures one for you too. It’s a win-win for all.

Why Cloud Computing Can Save You Money (and How)

Anyone running a business in the 21st century has to run into cloud computing at one point or another. Software-as-a-Service technology continues to progress, and as it continues offering greater services and more accessible solutions than ever before, this gives businesses greater incentives to purchase cloud computing services from reputable providers. Most of these providers focus on the benefits to productivity and efficiency that their services offer, but cloud computing also saves money.

Cloud Computing

Why Cloud Computing Saves Money

When it comes to cloud computing, the key to saving money is through economy—economy of scale, economy of productivity, and the economy of your workforce. Minimizing the amount of administration and technical work your business has to do to keep itself running allows you to maximize the energy and resources you put into your business’s actual function, whether that’s providing services, manufacturing products, or consulting other businesses.

Cloud computing services allow your business to achieve the following results:

  • Keep technical and support staff off payroll. The majority of your technical and support needs are handled by outsourced service providers, so there is no need to dedicate resources to software installation, data recovery, cybersecurity, or hardware management—the cloud vendor takes care of these issues.
  • Use software without buying it. Your cloud vendor develops or purchases the software necessary to perform business functions you need done so that you don’t have to. The benefit here is that when software is out of date, replacing and updating it is their expense—not yours.
  • Integrate application interfaces. Instead of developing separate applications for email, calendar syncing, payroll, and online file storage, a cloud vendor can cover all of your needs through a single user interface. This saves money by reducing waste and increasing employee efficiency.

How to Save Money With Cloud Computing

Knowing all of the benefits that cloud computing offers does not automatically mean you’ll save money by choosing any cloud vendor on the market. You still need to carefully weigh your options and choose one that represents real value for your market. This may mean purchasing cloud services that are more expensive than the competition, but that still save you money in the long run.

One thing you want to be aware of is the possibility of downtime. If you choose a vendor with unstable cloud software, you may find yourself dealing with unexpected outages that can ruin your brand’s credibility. Security is another issue you will want to focus on. Successfully resisting cyberattacks will save you money in the long run.

Another issue to pay attention to is your service subscription. Consider, for instance, whether you have to commit to a predetermined contract independent of how much or how long you actually use the cloud service. Make sure you calculate through the entirety of the contract, whether it’s for two years, five years or ten years in length, and determine whether or not you’re actually saving money over that time frame.

To really save money with cloud computing, you need to find out how much it would actually cost you to develop and deploy your own on-premises solution. Be sure to include implementation times, which are fast for simple-requirement cloud computing services, but can quickly draw on as your needs become more complex.

With an estimate of your on-premises deployment costs at hand, you can compare the costs and benefits of cloud computing on an equal field and discover exactly how cloud computing can save your business money.

The Undeniable Benefits of Customized I.T. Strategy and Support

Los Angeles IT ServicesWhere do you turn when you’re in need of I.T. support that goes the extra mile?

When The Robert Group, an award-winning public affairs firm specializing in public engagement and community relations, was tired of unreliable support that offered no strategy or peace of mind, {company} was glad to step in and get the job done.

Read our entire case study – click here.

The Goal

The nature of work at The Robert Firm dictates that their team is often dealing with tight deadlines. That makes having reliable and easily accessible I.T. solutions a top priority, so that productivity remains high. Essentially, The Robert Firm was in need of unique I.T. support that transcended the normalcy of regular working hours.

When our team first started working with The Robert Group, they had just suffered a server crash at the beginning of an important project. Their last provider averaged a 36 hour response time – leaving a gap far too wide, and even potentially dangerous. This needed to be corrected quickly.

How We Helped

Our team implemented a temporary solution and then worked to develop and execute a successful I.T. support plan. Our President, Josh Weiss, has also worked as a VCIO for their team, using the right I.T. solutions to uncover and correct any inefficiencies.

Our reliable 24/7 support, personalized services, and continued dedication to improving how the firm utilizes I.T. to exceed goals, has kept our relationship with The Robert Firm strong and successful.

Get in touch with {company} to learn how we can help your operations reach their fullest potential with the right I.T. solutions and a team of dedicated experts. Contact us at {email} or {phone}.

How to Evaluate Sales Leads and Avoid Wasting Time

Online sales leads can produce significant earnings and help you develop lasting relationships with new customers. On the other hand, many website form submissions come from spammers or people who have little interest in making purchases. You can raise conversion rates by enhancing your forms and prioritizing the most promising leads.

Online Lead Generation

Form Design Tips

1. Stop automated spam software by including a question with only one correct answer. For example, it might ask “What does 5 plus 4 equal?” or “What’s the opposite of cold?” You could even screen potential clients by asking a question that any genuinely interested customer would know how to answer. Avoid making people type hard-to-read words from “Captcha” images; this often frustrates legitimate users.

2. Ask for some details about people who contact you, such as their cities and states of residence or how they found your company. This will help you determine if they’re serious and truly interested in the product or service. You can easily discard leads from geographic regions you don’t serve.

3. At the same time, avoid asking too many questions. A prospective customer might not be ready to supply full contact details. Companies sell about 5 percent fewer products when they ask for telephone numbers, according to Unbounce. Lengthy forms may also deter people who use mobile Internet devices or don’t have much extra time.

Prioritization Tips

1. Be sure to respond quickly when a lead comes from a person capable of making a purchasing decision. If you offer a service to other businesses, this individual might work as a director, president or executive. Prioritize consumer leads from adults who aren’t asking questions for someone else.

2. If possible, find out where the lead came from. HubSpot’s chief marketing officer said, “Our customer research showed that traffic from LinkedIn generated the highest visitor to lead conversion rate.” Specialized referrers normally provide better leads than general-interest websites like Facebook or Google.

3. Prioritize sales leads from people who have contacted you or bought items in the past. This indicates they’re more serious about conducting business. Prior contact by phone suggests greater interest than previous online communications. It’s best to have an automated system that allows you to easily evaluate the history of any individual who contacts you.

4. Look for sales leads with phrases asking you to respond in a specific way. For instance, someone might suggest a certain communication method or request a reply within 24 hours. This indicates that the person truly wants to purchase a product and may have an urgent need to do so. You could miss the opportunity if you don’t respond soon.

5. Assign a higher priority to a lead if a potential customer expresses interest in a high-value product or service. For example, an auto dealer might reply to a person who wants to buy a new car before someone who seeks a used vehicle. Keep in mind that some people start by purchasing inexpensive items and eventually spend more; always respond to every legitimate lead.

6. Conduct some brief research about a person or company before you reply. Consider performing a credit check, searching the Web and/or viewing a firm’s BBB profile. This will help you prioritize sales leads from trustworthy buyers who will probably pay on time.

  • Read any relevant news reports
  • Do they often post negative reviews?
  • When did they move to the area?

Optimal form design and careful screening will save time while boosting sales. Numerous companies trust {company} to keep them aware of today’s important IT news and strategies. Please contact {email} or call {phone} to learn more.

MS Office Sets the Standard For Business Productivity–But Free LibreOffice is a Workable Alternative If You Can’t Afford It

There’s a lot of buzz lately around the soon-to-be-released latest version of open-source office software LibreOffice 5.2, which has an expected release date of August 7, 2016. In our current volatile internet climate—where it seems that a report of ransomware attacks and big-company data breaches surface on an almost daily basis—it’s understandable that many enterprise and business folks are still opting for the paid version of Microsoft Office over the totally free, open-sourced LibreOffice suite.

Libreoffice

LibreOffice is an Attractive Alternative for Microsoft Users…and Their Hackers

Simply put, there are likely just as many vulnerabilities with LibreOffice’s apps as there are with Microsoft Office. These weaknesses can be an attractive target for ransomware hackers and other malware coders as long as they provide a relatively easy pathway to the end user.

LibreOffice’s suite—with its growing features, options, and user base—have become a popular open-source alternative to Microsoft Office. Certain government agencies have recently opted to use the public sector alternative of Libre, dubbed GovOffice, thus further expanding the free software’s reach into the business world. LibreOffice’s growing user base has prompted a closer look from cybersecurity researchers like Cisco Talos, whose team is known for uncovering and repairing some of the biggest security vulnerabilities in open-sourced projects.

LibreOffice Vulnerabilities Have Been Patched But They’re Increasing Along With Its User Base

According to Cisco Talos’ latest LibreOffice advisory, the free office suite recently patched a critical vulnerability that makes the application an attractive target to hackers who can easily use it to spread their malicious codes much in the same way that they abuse Microsoft Word.

With ransomware becoming a favorite method of compensation in the world of cybercrime, methods for installing malicious code on an unsuspecting user’s computer have gotten even more creative via the use of social engineering and phishing emails. These creative delivery mechanisms depend on their ability to get past a user’s “spam radar” to convince them that an email and its attachment are from a trusted source and should be opened and downloaded.

The file extensions that hackers typically use to this end are files that we all know and recognize as familiar–.docx, .pdf, and the like. LibreOffice is part of that number with its CVE-2016-4324 vulnerability, which allows hackers to exploit the RTF files to store and execute their malicious code through a Remote Code Execution (RCE) technique.

RCE and the RTF format are long-standing methods of exploit by savvy hackers, and with a large number of LibreOffice bugs available for abuse, the free Office suite will be a popular target with both average malware coders and more sophisticated cyber-espionage groups.

If you use LibreOffice, you don’t need to worry just yet—Cisco hasn’t found any active malicious campaigns with this vulnerability, and the LibreOffice security team has already patched the issue in its most recent versions, 5.1.4.2 and 5.2.0.1 RC1.

Regardless, with an increasing number of various bugs and vulnerabilities along with skyrocketing user numbers and an expanding user profile, cybercriminals and hackers looking to broaden their opportunities will surely set LibreOffice’ users in their sights.

LibreOffice can provide a valuable, free alternative for home users and start-ups looking to cut costs—but for most business and enterprise users, the savings just aren’t worth the additional risk associated with the expanding vulnerabilities of this open-source software option.

{company} is your local Office Suite and business productivity IT solutions and security expert. We specialize in keeping your business’ IT up and running, and your Office software secure and efficient. Contact us at {phone} or send us an email at {email} for more information.

10 Ways Traditional I.T. Is Hurting You

Is your I.T. adding real value to your operations – or holding you back?

“Traditional” I.T. providers are detracting from their clients’ business goals by narrowly focusing on their client’s tech infrastructure. Without a business-first I.T. strategy developed by a Virtual CIO (VCIO), many companies are missing out on the opportunity to leverage technology in the pursuit of streamlined workflows, successful projects, improved marketing & sales, and much more.

IT Hurting

Here are 10 ways your traditional I.T. provider is holding you back:

  • Hardware Focus – A focus on only the workstations and servers of your I.T. environment ignores both the unique ways our users work and also the broader strategies of your business that can be served by technology.

  • Collaboration Catastrophe – Lack of a properly defined collaboration policy results in mismatched files versions, insufficient access controls and files missing when they are needed most.

  • Lack of Accountability – Without properly implemented task & project management systems, employees experience lack of ownership and accountability in their daily work.

  • Islands of Isolation – When new systems are chosen and implemented without the proper strategic planning, business departments are isolated from each other, resulting in lack of clarity and missed opportunities for automation.

  • Data Leaks – When basic access is all that is necessary to discover and steal confidential information, security is at risk and executives never know when their sensitive data will be exposed for all to see.

  • Online Marketing Road Block – Online marketing is not a priority for traditional IT – analytics, email, and landing pages are tools that cannot be ignored in a successful growth plan for a modern businesses.

  • Lack of Business Intelligence – Various business systems – Quickbooks, CRMs, Marketing & Web Apps – are gathering data about your business and its customers, but without dashboards and reporting this data gets lost and you aren’t’ able to act on it!

  • Sluggish Productivity – Constant errors, applications that don’t work and employees without the proper productivity training are wasting minutes and hours every day, chewing up huge amounts of payroll while getting nothing done.

  • Zero Executive Control – Companies without the proper automation in executive workflow & reporting lack the data need to make decisions and grow their company to the next level.

  • Chewing Up Capital and Operating Expenses – Traditional IT focuses on CAPEX – selling software and hardware upfront, missing out on tax savings and convenience of ongoing OPEX models. Explore these options to increase convenience and save money.

Don’t let these common mistakes hold your business back from exceeding all of your goals. Let {company} add real value to your operations with strategies, support, and innovative I.T. solutions that align uniquely with your needs and objectives. Contact us at {email} or {phone}.

Free Windows 10 Download Expires Soon

Windows 10 Upgrades to Cost Upwards of $100 Starting on July 30

If you’ve been considering whether to take advantage of your free Windows 10 upgrade opportunity, now’s the time to make your decision. On July 29, Microsoft is shutting down the free upgrade offer—and if you decide you want Windows 10 at a later time, you’ll pay a premium.

Windows 10 Upgrade

Those who don’t want anything to do with Windows 10 will rejoice in the fact that the end of upgrade season is coming to a close—as this also means those annoying popups and nagware offers will cease to exist. But if you’re in the camp that is considering making the leap, you may have a few unanswered questions left before making your decision.

Here is what you need to know in order to decide whether to jump on the free Windows 10 gravy train by July 29. (There’s even a bit of gambling involved to lighten the experience!)

Is Windows 10 Worth It?

It depends—but the short answer for most people is yes, Windows 10 is worth every penny, even at full price if that’s where your procrastination lands you after July 29. Some experts think this version of Windows 10 is the most comprehensive, user-friendly version of Windows ever made—and a few have even said that it’s the best desktop operating system available. That includes Mac OS and the soon-to-be-released MacOS Sierra.

What makes it so much better than the previous versions and all the other options out there?

  • Windows 10 is faster than Windows 7, 8, and 8.1
  • It has better security than previous versions
  • New features: Cortana, new Windows management options, and a new default browser
  • The return of the Start menu
  • The Windows Store and Universal app platform
  • The operating system runs efficiently on touchscreens and tablets while maintaining the integral functionality of the desktop app

How Much Will Windows 10 Cost After the Free Upgrade Ends?

After the free offer comes to a close on July 29, users will have to pay for the operating system. But how much will that cost?

  • The Home version runs $120 at the Microsoft Store
  • Pro runs $200 at the Microsoft Store
  • Moving up from Windows 10 Home to Windows 10 Pro runs $100

Most eligible users will receive the Windows 10 Home version, which should be sufficient for personal use. If you are looking for a business version of the operating system, you’ll want to go with the Pro version which includes Secure Bot, Bitlocker, Device Guide, and Windows Update for Business, which allows IT administrators to control the extensive security settings that the new version comes equipped with.

Microsoft Wants You to Upgrade So Badly, They’re Willing to Bet They Can Make It Happen

Microsoft is so convinced that you’ll love Windows 10—and that they can upgrade you by the end of the business day—that they are willing to throw in a free Dell Inspiron 15 if they can’t make it happen in a timely fashion.

For the offer to apply, a user must go in person to a participating Microsoft store and check in their hardware at the Answer Desk before 12 noon local time. If Microsoft can’t upgrade you by the end of the business day, there are two ways your gamble will pay out:

  • If your computer isn’t compatible, you can opt to have your device recycled for a $150 voucher toward the purchase of a new PC.
  • If your computer is compatible and Microsoft just can’t make it work, you’ll get the free laptop complete with Windows 10 operating system as well as a $20 discount on Office365 Home.

In order to be eligible for the offers above, you must be the owner of record on the device, the device must power on, hold a charge, not be required to plug in to function, and the device must be in fully functional, operable condition without missing or broken parts or housing. Displays must be free of cracks and there can’t be any evidence of liquid damage.

Of course, if you’d rather just stay in the comfort of your own home to get your free stuff, you can take advantage of the upgrade offer only until July 29. If you’ve been getting clobbered with Windows 10 nagware notifications, that means your device is eligible and you don’t even have to leave the house for your free stuff.

{company} is your trusted Microsoft Partner and ready to help you with all your upgrade needs. Contact us at {phone} or send us an email at {email} for more information.

David Truong IT Director The Agency Real Estate

{company} offers a personalized approach to IT services and support. They know our staff, our processes, past issues, and how we operate. We’ve built a high level of trust with {company} thanks to their continued dedication to improving our business with the most effective solutions. They’ve proven to be hard working, honest, skilled problem solvers, strategic planners, and an all-around great IT partner.

Digital Creative Spotlight: Valeria Riera from Run & Hop

LA IT SUPPORTFor our first Digital Creative Spotlight, we spoke with Valeria Riera from Run & Hop, a brand strategizing company that focuses on bringing the shiny little beast out from their clients’ business concepts. Based in Bali and the Netherlands, Run & Hop uses technology to work across borders to build brand architecture, concepts, and visual assets for their customers all across the globe, including LA Creative Technologies.

We were excited to speak with Valeria and learn her thoughts on technology and the digital world.

  • Location: Jordaan, a neighborhood near Amsterdam city center
  • Likes: Big color boxes, triangles and to have complicated conversations through hand shadow puppets.
  • What are you listening to this week? (music, podcasts, whatever) Lately I’ve been lazy looking for music, so I enjoyed some “mood” playlists from Spotify. My mood was pretty happy and chill =)
  • What’s your current profession / project / passion? I’m an Art Director. After working several years for a big digital advertising company in Argentina, I started working for myself (together with Daniela) designing conceptual visual identities for small and medium companies.
  • What are some recent examples of your work that you’re most proud of? Even though I’m not equally passionate about each project I work in, I’m proud of all of them. I love doing  branding, I love working from scratch. Between those projects I can name you Aire, Pik and The Jewel Box; we are still working on these last 2.
  • Describe your creative process.   First we get a good feeling of the client’s brand and company; understand what drives them, what they love and where they need to go. That part of the discovery is done by Daniela, together with some creative and cool concepts. Afterwards I create a visual mood board that reflects those findings. It serves as an inspirational and reference tool and, at the same time, helps me check if the client is in line with us and if we are on the correct path, before the design process starts. Then we create first drafts, we get feedback on them, do some tweaks, sometimes start all over again. Of course, some days I’m feeling more creative than others. Getting away from the project and coming back some hours/days later helps a lot.
  • Which tools, products and services do you use in this process?   For the mood boards I like to use Google Drawings, I can share the results with my client and we can edit and collaborate together. Pinterest is another cool tool for that. For the drafts I use pencil and paper! Yes, back to the basics and lots of sketches! Then I digitalize the chosen ones using Illustrator and Photoshop with my Wacom in hand.
  • What one major benefit do you get from technology you can’t imagine creating without? Easy, being able to work from anywhere in the world. That’s a unique possibility that technology gives me. I can work while I go back to Argentina to visit my family, when I am home back in Amsterdam or while visiting Daniela in Bali, where everything started.
  • What do your colleagues/collaborators always want to do manually/analog that you wish they would automate/design a system for? Maybe I’m one of those. I’m the one doing things manually: organizing my calendar, planning, sketching. I love pencils, pens and colors. I have so many things on my desk!
  • What do you do when you need a break from screens?I do sports. I brainstorm and doodle on a paper. I go for a walk. I do administration or accounting stuff.
  • Anything you want to add on the relationship between creative work and tech? Technology changed everything. It gave people the possibility of getting out; out of the offices and into the world. People are changing their mindset about working their asses off from nine-to-five for big corporations. They started choosing to become their own bosses and sacrifice their stability in order to follow “their dreams” and gain independence. It also catapulted lots of creative new concepts and big ideas (that can now come to life despite low budgets).
    The way we shop, bank, travel, interact with each other, etc is also changing. There is a big creative challenge out there!