How Facebook Video Helps Grow Your Business

Brands like that FB allows them to target prospective and existing customers and clients precisely as well as offers great tools for analysis of video advertising on its platform.

Everyone knows what YouTube is, but, did you know that the number one platform that brands show video ads is Facebook (FB)? That’s right, the Facebook platform gets 8 billion video views each day (that is with a B). While that is for all video plays and not just brand ads, Facebook anticipates that in 2017 video ads will account for 15% of its ad revenue and earn $3.8 billion (also with a B).

Facebook Video

Why is Video Advertising So Important on Facebook?

Brands like that FB allows them to target prospective and existing customers and clients precisely as well as offers great tools for analysis of video advertising on its platform. Nevertheless, many companies, especially smaller ones are not using video ads. Some of the reasons for this include:

  1. The misconception that an FB video ad is too hard to produce
  2. The belief that FB video ads don’t offer conversion rates equal or better than other ads do

However, this is where these smaller businesses are led astray. If you haven’t begun using video as part of your social media outreach, it is probable that you are forfeiting a great opportunity. Following is why:

Facebook Gives You Access to Warm Leads

When you advertise on Facebook, you can target specific demographics or interests. Sure, not everyone you target will watch your video, but those that do are interested in what you say and may even be moved to click the call-to-action. These folks are keenly interested in your value proposition or especially enjoy your content – they are warm leads.

Facebook Lets You Sequence Your Ads

Unlike text advertising where your call to action might appear several times in one ad, Facebook advertising allows you to treat your advertising audience more gently. This is accomplished through video ad sequencing, with which you spend time letting your video ad audience the chance to get to know you a bit and for you to earn the audience’s trust. It might be 3 or 4 ads before you include a call-to-action. Ad sequencing allows you to create ads that put prospects into the sales funnel. These campaigns take place over days and not weeks or months. Of course, Facebook has metrics to show you how well your sequencing works.

People Who Use Facebook are Ready to Engage, Even with Ads

Brands know that if they want to make an emotional contact with prospects, Facebook is the best route. It makes sense since FB is a social media site people that visit it want to engage with friends, relatives, people with similar interests, and businesses that cater to their interests. This is one reason that FB excels and YouTube not so much.

Creating a Facebook video isn’t that hard. Many businesses produce their own videos using nothing more than a notebook computer with a camera. As engagement rates snowball, paid video ads can be produced professionally, although some smaller brands find that engagement has been best with self-produced Facebook video ads. The other concern affecting businesses not using FB Video Ads is the thought that more traditional ads generate more conversions. FB metrics prove this is a misconception.

For the latest information, news, tips and tricks regarding your IT needs contact {company} in {city} at {phone} or {email}.

Understanding The Focused Inbox

With Focused Inbox, Outlook is improving upon its email organization software, allowing your company to organize its messages more efficiently.

Focused Inbox

From sending formal company letters to making quick updates to delivering marketing material, email is essential to the modern workplace. Focused Inbox from Microsoft Outlook allows your company to organize its emails more effectively, prioritizing messages to ensure that you see the most important information first.

Focused Inbox Intel

Focused Inbox studies the history of your email use, taking into account the types of messages you receive, the content of those messages, and the users you communicate with the most. It then determines which emails you are most likely to read and respond to and places them on a centralized list. You can then switch between this list and another one, labeled “Other,” containing all of the emails that do not meet its standards.

Because no sorting algorithm is perfect, this tool gives you the option of moving messages between the Focused Inbox and Other lists. If a message appears in the Other list but is important enough for the Focused Inbox, you can move it to the latter; likewise, you can move non-essential emails that nonetheless appear in Focused Inbox to Other. Outlook will adjust its algorithm accordingly, improving the effectiveness of the tool over time.

Clutter Considerations

Focused Inbox represents a shift in Outlook’s strategy. Traditionally, it focused on determining which messages you did not need to see, placing those in a folder called “Clutter.” Focused Inbox, however, is designed to determine which emails you do need, separating them from emails you may want to read but that are not essential.

Outlook users may continue to use Clutter for the time being, though it will eventually be eliminated. Clutter users will receive a message with the header “Try the new Focused Inbox,” allowing them to transition with a single click.

Business Benefits

Focused Inbox has the potential to improve your firm’s productivity and communications by:

  • Enhancing The Essential– Because this product focuses on promoting information that is important, rather than downplaying information that is not important, it allows you to more quickly identify the messages that are most essential to your business. You can be confident that the messages you read are directly applicable to your needs, rather than merely not inapplicable.
  • Encouraging Email Overviews– Placing non-essential emails in a box with the label “Clutter” implied that they were, well, clutter, encouraging you and your employees not to look at them at all. Focused Inbox, however, implies only that other emails should not be your main focus. Your employees are still encouraged to look over the other emails in their spare time, and may thus find important information they would otherwise have discarded.
  • Advanced Adaptability– Focused Inbox quickly adapts to changes in your message flows, allowing you to maintain email organization when you take on new clients, begin working in new fields, or make other changes that affect your communications.

{company} highlights all new IT developments that could affect your {city} business’s communications. For more information on Outlook and other email platforms, contact {email} or {phone} today.

The New “As a Service” Computer Revolution

There is a revolution taking place in the computer industry that will effect IT for years to come. It started with the cloud and has grown to cover every imaginable IT function.

Every business has heard buzz about the “cloud.” What is it? – a single location in the Ethernet, a load of energy floating around the atmosphere, or perhaps the cloud is found in a satellite in the sky that is orbiting the earth? Nope, the “cloud” is none of these. The cloud is a place with many servers available for your company to lease monthly to host your data and programs. Providers of cloud services are sometimes called “server farms” as they have racks and racks of servers. However, the cloud now includes a number of services that are best described as being in the *aaS (*item as a Service) realm.

Managed IT Services

Now that the definition of the cloud is solved, the question to ask is why has cloud computing become such an important thing?

What Makes Cloud Computing So Great for Your Business?

As data collection evolved, a lot of data became “big data” and the amount became so large that the companies collecting the data turned to cloud providers to store the data until it could be analyzed. From this humble beginning, cloud services grew. The services provided range from storage only, to running a business entirely in the cloud. Following are some of the reasons why this is so.

Software as a Service (SaaS)

Cloud providers have a smorgasbord of services available that range from safe and secure storage of data all the way to running an entire company on the cloud. The draw of software as a service is that your business is charged a monthly fee for the services from the cloud provider. In most cases, small and medium-sized businesses can arrange for services on a month-to-month basis without a contract. Of course, this leads to a subscriber to expect and receive top-quality services or they leave – giving client companies an edge in the relationship.

Software is not purchased when delivered in an “as a service” (*aaS) mode and instead of amortizing the cost of software it can be expensed as the monthly fee. Since your business needs to access the internet, even the smallest company needs computers, printers, Ethernet or Wi-Fi connections and the like. These are likely to be amortized as a capital expense. However, there is no need for servers and supporting hardware, and those costs too are part of the monthly fee – all of which is expensed as it occurs.


Keeping a company computer system safe from malware and ransomware is an ever-increasing time-consuming task – with no guarantees of success. When you subscribe to an *aaS type of service there are normally loads of safeguards including:

  • Timely updating of OS and programs especially security patches
  • Software firewalls
  • Hardware firewalls
  • Backup and disaster recovery services
  • 24/7 support
  • More


Another advantage of using web-based *aaS services is flexibility to only subscribe to those services your business needs, and choosing not to subscribe to those you don’t. With *as a Service providers, you can add and delete services as needed which helps keep your costs down.


As new technology becomes available, deploying it on your own is slow and may not happen if your company recently updated its systems – at the very least, a cost-benefit analysis needs to be done. When using *aaS this is not the case and new technology is rapidly deployed.

For more information about using *aaS solutions contact us {company} in {city}. To contact us call us at {phone} or {email}.

Used by permission

Wisdom Wednesday: Sifting Through Spam: Understanding The Dangers Of Junk Mail

Spam Email

Every day, businesses and individuals send over 205 billion emails all over the world. Though many of these messages contain valuable information, a significant portion of them are spam. Receiving or sending spam exposes your business to a variety of risks, including:

Ruined Reputations

Many firms are unaware that their email accounts have been compromised, sending spam to current and future clients and partners. This can quickly ruin your company’s reputation and make it harder for you to succeed in the long run. If clients and customers think you’re sending them spam intentionally, they will view you as untrustworthy. Even when they realize your accounts were hacked, they may conclude that you do not understand IT issues or take them seriously. Thus if anyone reports that you have been spamming them, you must promptly apologize and put a stop to the problem.

Malefic Malware

Be wary of spam messages that you receive, as they could harbor viruses, trojans, and other harmful programs. Malware can lock you out of vital programs, provide unauthorized access to sensitive information, or even crash your entire computer system. You should thus never open messages you suspect to be spam. If you don’t realize an email is spam until you have already opened it, do not reply to it or click on its links— not even to unsubscribe from the mailing list. The more you engage with spam, the more opportunities it has to transmit critical programs.

Subtle Scams

In addition to infecting your computer systems, spam writers also use more subtle tactics to cheat you. Junk mail may come in the form of a fake business offer, using the name and writing style of a real company that could be a potential supplier or partner. The scammer will try to convince you to pay them, supposedly for a service or venture that will help your business; if you comply, they will take your payment and leave you with nothing. To separate scams from real business propositions, look up the companies that claim to be sending the emails and contact them independently. If a company has no record of sending the message, the offer is not real.

Data Deliverance

Besides stealing money, scammers can also use spam mail to get you to hand over sensitive information. Phishing scams involve sending you mail under the name of a company or individual you trust, such as your bank, your health insurer, or one of your employees. The message will ask you to send over sensitive information that the company or individual would have access to.

In general, you should never send sensitive information over email, to begin with. If you do receive a message from a trusted entity demanding such information, contact them at a different address or meet with them to confirm their request. Never expose your business to phishing scams.

{company} strives to protect businesses throughout {city} from spam and all other risks. To learn more, call us at {phone} or contact {email} today!